Concerning mostly the bikers: The new VW ads for the blind spots assist
Volkswagen launches campaign to divulge Side Assist technology. With a suspense mood, films created by AlmapBBDO announce an innovation that warns the driver when someone is in the car's blind spot.
The horror incident is similar to what someone experiences in cases like these on the road, hence the new ads are successful. Two videos refer to bikes close to the car and one to a truck.
This is an advertising exaggeration! Are there any drivers like this out there? Certainly, if a biker had a choice, he would never want to ride close to a driver who could miss a truck close to his car!