This ad shows four bikers reading a book in a garage instead of servicing or customizing their bikes. Perhaps reading this book is just as exciting! 
The text at the bottom reads: The 2014 genuine motor parts &accessories catalog is here: If there were more books like this, book clubs would make a lot more sense. This book has everything. It contains some of the most beautiful words in the English language. Words like “chrome”, “saddlebags”, and “custom”. Not only that, it contains over 10000 genuine H-D accessories and a whole lot of pictures for inspiration.

The second ad reads: Some books are for book people. This book is for bike people.